I must admit to concerns over why data will be shared with third parties. However they can already get some of this and considering how variable service is at my surgery I'm not sure I would trust them either?
But I've always viewed the way the NHS stores patient data as antiquated. Imagine private business not holding centralised data
Red or blue governments will either cock it up or sell it. But I'm not sure I've the time to read the NHS small print on third party data sharing policy. It's certainly been flying under the radar and I agree a public awareness campaign is needed right now.