I am also the same - been vegetarian for 20 plus years now and in latter years many days vegan. I feel disturbed by the thought of animals at slaughter houses and I am not anti-meat eaters, but the clinical process of this shrink wrapped meat product in the supermarket doesn't represent what has occurred before it arrived there. Free range, long life and humane/responsible euthanasia are not factors I feel I can guarantee in what I am buying, so I don't buy it.