I've noticed over the past fortnight or so that the UK national headlines in general haven't been making such a big deal over newly confirmed cases of the SA variant, unlike in late January and very early Feb, where the media would elaborate a lot more on specific locations where said cases were confirmed. My area (Tamworth, Staffs) had a confirmed case of the SA variant announced yesterday morning, but the national headlines have so far kept it low-key, whereas had it been a fortnight or more ago, there would have no doubt been endless wall-to-wall coverage of it.

The media also no longer seem to be making a song and dancing over the other newer variants that have been discovered since December, such as the one in Bristol a couple of weeks ago. There was also talk of another mystery variant that randomly appeared in Manchester, Southampton and parts of Norfolk earlier this week, but the media have since gone quiet.
Perhaps in the latter case it's 'no news is good news'.

Going back to the SA variant, are specific cases no longer getting the same amount of media attention because said variant might now actually be far more widespread in this country than originally thought, and/or does it happen to be no more harmful that the Kent variant, so no longer as newsworthy as before?

Just wondering.